Supreme Golf Mobile-Web Redesign

The Product

Supreme Golf (supremegolf.com):
A golf tee-time booking service that centralizes searches across the popular booking websites (i.e. GolfNow, TeeOff, GOLFZING).

The Opportunity

The responsive web framework pigeonholed the arrangement of inputs and other essential features, in a predefined template, causing inconsistencies in expected behavior rather than implementing a design to target mobile users.

The Approach

Mobile-first redesign proposal: Utilized Supreme Golf's more polished native mobile app as a precedence for the mobile-web version.

Project Keypoints

Primary Persona: Dan

Dan was created from user insights gathered in preliminary interviews with 3 golfers that book tee-times, online.

Daniel (Dan) Garcia

Deal Hunter & frequently uses many golf booking sites.

Golfing Frequency:

Once a week

Swing Analysis:

• Male
• Married
• 2 Children
• 38 years old
• Handicap: 13.5

Environment:

• Likes to use apps on his phone, especially golf related ones for GPS and scoring.
• All tee-time bookings are on smartphone, interspersed with text messages to his golf buddies for planning and confirmation.
• He'll either book from his couch at home while watching a game, or sometimes as a passenger during carpool to work.

Text Message:

“Let's play next weekend! Who's in?”

Storyboards

Storyboards presented imagined usage, interaction, and emotional experience factors while using the product in the user’s personal environment.

Wireframes

While storyboards served as early sketches of the design, wireframing began to introduce limitations to the design, with regards to mobile space constraints. It also served as a cheap, easy version to test and alter.

Primary Task: Booking Tee-Time, via Favorites

Lo-Fi & Interactive Prototype Design

Prototype & interaction provided a tangible product “experience” to evaluate and present to users for feedback.

Final Design

Show and tell methods of the interactive lo-fi prototype with users, via screenshots and movies presenting usage, led to adjustments in the final design.

Final Adjustments:

• "Search. Compare. Play." was added as a slogan because the name, "Supreme Golf", didn't indicate to the users that it was a comparison app.
• To complement the slogan, the search button copy was changed to "Compare Tee Times."
• A final design feature that stemmed from showing the simulation videos, was the "one-click" order process for logged-in users.

Appendix

• Complete UX Wheel Process & Design Recommendations (pdf)

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